Business Books
Starting a business was in my blood. My great grandfather, Albert Butow, started his own successful plumbing and heating business that got him and his large family through the Great Depression. My grandfather started a vineyard in Mendocino County, California.
My parents bought a bed and breakfast in Jackson, California, which is how I came to live in Jackson. I started Butow Communications Group in 1994 when I was laid off from my job at a sprinkler manufacturer in Fresno. (My first client was that manufacturer when they realized they still needed me.)
In 2023 and 2024, I wrote three business books in a row, and they have a lot of evergreen information that makes them worth your consideration.
Write Your Business Plan, Second Edition
First, I updated Write Your Business Plan for a second edition, and this book tells you everything you need to know to prepare a business plan that will get potential funders and investors to say yes.
This Entrepreneur Press book has plenty of worksheets and other helpful information including a list of resources. What's more, you get free 30-day access to LivePlan Premium so you can build your own business plan from one of over 500 sample plans.
Buy your copy here: https://bit.ly/3LnP3WL
Funding a New Business For Dummies
I wrote Funding a New Business For Dummies with financial expert Marc Butler to provide a one-stop resource for any funding you need, not only when you start but as you grow. Here's a short list of what we cover:
- Get an intro to the world of small-business finance
- Assess your financing needs and take stock of your current assets
- Evaluate your options for loans, grants, and subsidies
- Learn to approach investors and pitch your business idea
As this is a Dummies book, you'll find it's not intimidating. We give you the information that's easy to read so you can implement the book's strategies quickly.
Here's where to buy your copy: https://amzn.to/4a6R0B6
Grow Your Business
When you have your business plan and you know how you're going to fund it, you need to know how you're going to scale your business so it succeeds in the long term. That's why I took source material from Entrepreneur Media, updated it (and boy, was there a lot of updating), and wrote mean.
This book is about 170 pages because it has only what you need: specific strategies to build your business. This not only includes choosing the right mindset and plan for your business, but also managing sales, marketing, and teams. The book ends with two chapters: a reminder about taking care of yourself so you can scale, and how to scale while keeping your sanity.
The evergreen principles in this book mean you should keep it on a nearby shelf (or a visible link on your computer) to refer to them when you need a refresher.
You can buy your copy today here: http://bit.ly/3YVMiBd
If you want to view my other 54 books, visit my Amazon author page at https://amzn.to/3Uy4HC5
